PARTNERSHIPS

OKCRON x SOON — Brand Impact Report 2026

Brand partnerships, measured.

1B+

Total ecosystem reach — OKCRON, FY25 estimations. Excludes reposts, secondary distribution, earned impressions and comment visibility.

TWO YEARS OF BRAND WORK WITH STARRY (PEPSICO), HERSHEYPARK, MCDONALD’S, LEGO FORTNITE, PEPSI, NBA / NIKE AND CACTUS JACK — WITH THE NUMBERS BEHIND IT.

963,000,000+

TOTAL ECOSYSTEM REACH — FY25 ESTIMATIONS. NOT INCLUDING REPOSTS, SECONDARY DISTRIBUTION, EARNED IMPRESSIONS OR COMMENT VISIBILITY.

638,964,400+

TOTAL STARRY® VIEWS (TRACKED ACTUAL) — 24 MONTHS

282,900,000+

HERSHEYPARK “COTTON CANDY” — CROSS-PLATFORM TOTAL VIEWS

13,000,000+

TOTAL LONG-FORM BRAND VIEWS

482,000+

TOTAL APP INSTALLS ACROSS THREE ORIGINAL GAMES

638,964,400+ tracked views over 24 months.

337,000,000

2024 total views — 94,000,000+ (SS24) + 243,000,000+ (FW24)

301,964,400+

2025 total — 20,123,900+ partnered, 281,840,500+ organic

14x

Organic-to-paid amplification ratio (2025)

37,000+

Lem vs Lime poll votes — 2,000+ comments (SS25)

Blizz the Season — 10,000,000+ views

Christmas in a Bottle — 2,000,000+ views

Lem vs. Lime — 1,000,000+ views

Starry Summer — 330,000+ views

Conversion engine — original games

Three launches. Three top-ten debuts.

NPJ The Game — App Store. 175,000+ downloads

CronBlizz Blitz — App Store. 200,000+ downloads

Cronberry Rush — App Store. 107,000+ downloads

482,000+

Total app installs

One reel. 282,900,000+ views.

The “Cotton Candy” reel, cross-platform. Platform validated by Instagram (@creators) — algorithm endorsement and platform-level amplification.

Cotton Candy — 282,900,000+ cross-platform views

McDonald’s

Minecraft Meal and FIFA Meal campaigns — four-part short-form series

Minecraft Meal — Unboxing

Minecraft Meal — Collecting

Minecraft Meal — Trading

FIFA Meal — Collecting

Minecraft Meal — ‘We’re gonna miss this era’

LEGO Fortnite

App Store relaunch campaign

LEGO Fortnite — Back on the App Store

NBA / Nike

Courtside POV — Knicks vs Celtics, Game 6

NBA / Nike — Knicks Celtics Game 6 POV

TRAVIS SCOTT

CACTUS JACK

Ongoing social media strategy, tour and rollout promotion, physical goods and merchandising consulting, concept development and strategic advisory — spanning the UTOPIA tour, both the DBR 10th and Rodeo 10th anniversary strategies, and continuing releases.

FE!N (LIVE) - CIRCUS MAXIMUS

My Eyes

Egypt

FE!N — in concert

I Know? — in concert

JACKBOYS 2 — out now

2025 days between JACKBOYS 1 & 2

Backyard — DBR 10th

DBR out now — DBR 10th

Ranking Shyne lyrics

Travis Scott height

Fragments

Multi-season performance

14x

Organic-to-paid amplification (2025)

App Store debut

Top 10 App Store launches

500K

App installs

Platform endorsement & press validation

Instagram @creators — algorithm endorsement and platform-level amplification

‘Clash of the Covers’ winner

(201) Magazine — Cover of the Year, March 2026

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